First Trust Bank open flagship Donegall Square North branch

First Trust Bank has reopened its flagship Donegall Square North branch in Belfast, following a £750,000 refurbishment which signals the start of a significant branch and online channel investment programme. The branch was formally reopened at a VIP reception by the Deputy Lord Mayor of Belfast, Alderman Guy Spence and Richard Pym, Chairman, AIB Group.

The Donegall Square North branch represents the new face of branch banking for First Trust Bank, offering a range of new technologies and customer service options as well as extended opening hours on Thursday evening and Saturday morning.

Speaking about the investment, Des Moore, Head of First Trust Bank said:

“Having returned to a stable position in the last two years, First Trust Bank has an ambition and an appetite to grow. With an even stronger customer focus and ethos, we hope to set ourselves apart and this new branch is the latest evidence of that commitment in action. We are confident that our customers will find the new surroundings, the new technology, the new customer service provision and extended opening hours a refreshing and responsive experience. Not only have we totally modernised the branch look and feel, but we have added a range of different ways for customers to engage with us while in the branch. At its core, this branch investment programme and our investment in other channels, is about offering our customers choice – and that means always being able to find a friendly face in a branch or a voice on the phone, as well as being able to access our online and mobile services at the time of their choosing.”

Richard Pym, Chairman of AIB Group added;

“First Trust Bank can trace its history back to Belfast Savings Bank back in 1816 and in all that time it has played an important part in supporting the local economy and serving local communities across the province. This branch represents the start of a significant investment in our branch network and other channels across Northern Ireland and we are confident that these investments will ensure we remain relevant and accessible to our customers for many years to come.”

Rebecca Kincade

Rebecca Kincade is a copywriter and journalist with over six years’ experience of contributing to well-known business, trade and consumer publications.