Car retailer unveils partnership with Down Royal
Down Royal has signed its first major sponsorship deal with car retailer Charles Hurst Group in a headline move that helps drive the prize pot for its next headline summer event to more than £65,000.
As part of the sponsorship arrangement, the new Premium car division becomes the top sponsor for Down Royal’s Summer Race Evening on Friday September 12th, which this year will not only feature the best flat racing on offer anywhere on the island of Ireland but a stunning showcase of some of the world’s sought-after premium car brands.
As part of the ‘Charles Hurst Premium Summer Race Evening’, thousands of visitors will this year get an exclusive opportunity to see an unrivalled line-up of seven of the very latest models including Ferrari, Maserati, Aston Martin, Bentley, Jaguar and Land Rover among others, which all comes as part of an action-packed evening of heart-stopping racing action and unrivalled hospitality.
Charles Hurst is sponsoring three races on the day, taking the prize fund for them close to £20,000.
Colin McNab, Operations Director at Charles Hurst Group, said: “Since the 17th Century Down Royal Racecourse has brought the “Sport of Kings” to generations of people in Northern Ireland – it’s a race course steeped in history. Synonymous with style, thrills and excitement, Down Royal emulates many of the attributes associated with the world’s biggest, most powerful and luxurious car brands.
“We’re excited to be involved in directly supporting what we know will be one of best racing events this year and we’re really looking forward to taking the style stakes to a whole new level with our exclusive showcase of the biggest, most influential and powerful car brands in the world.”
Acknowledging the support from Charles Hurst, Down Royal Racecourse General Manager, Mike Todd said:“A racing day out at Down Royal is always a special event, but with the support of Charles Hurst Premium, next month’s race evening promises to be extra special. We are proud to have partnered with some of the best brands and top companies from across Northern Ireland – this year we are deeply proud to be associated with Colin and all the team at Charles Hurst Premium for this big-name event.”
Since 1993, Down Royal Racecourse has undergone substantial investment, transforming the site with the provision of a new, state-of-the-art grandstand, new high end hospitality suites and a landscaping overhaul that befits its position as one of Northern Ireland’s leading race day attractions.
Located just outside Lisburn, it’s now also easier than ever for racegoers to get to and from Down Royal venue by using an exclusive coach service which leaves Belfast city centre one hour before the first race, and returning an hour after the last race.
Departing from College Square North, the £10 return tickets can be booked through the Down Royal website.
For more information, visit www.downroyal.com or phone .