ASG host digital media seminar
Does your business communicate effectively in today’s constantly evolving media marketplace? That was the question posed by ASG when the Marketing Communications Company hosted a seminar on how digital has changed the media landscape.
ASG, with over 30 years’ experience and expertise in the Northern Ireland communications market, welcomed over 30 clients to the Hastings Stormont Hotel to look at how offline and online platforms are working together in a media landscape that is more complex than ever before.
Leading industry experts from Northern Ireland media platforms – press, outdoor, radio and TV – demonstrated how they have developed their traditional platforms in line with online, to provide integrated media solutions.
Guest speakers were Kevin Traynor, Belfast Telegraph; Darren Jackson, PML; Simon Mann, Downtown Radio / Cool FM and Trevor Jordon, UTV.
Colin Anderson OBE, ASG Chairman and founder said: “Today’s media landscape is more complex than ever before and it’s constantly evolving. ASG continuously keeps abreast of these changes and we wanted to demonstrate to our clients how we are working closely with media platforms when developing strategies and planning their media mix and communications solutions.”