Linwoods celebrate 50 years in business with major investment
Linwoods, one of Northern Ireland’s most successful and highly respected manufacturers and distributors of Premium Bakery, Fresh Diary and Healthy Super Foods, is this year celebrating gold, marking 50 years in business with a half million pound investment.
New, state of the art technology, re-designed packaging and an extended product range for the bakery division are reinforcing the company’s commitment to meeting consumers’ changing needs, keeping the family-owned business ahead in its sector.
Linwoods, based in Armagh, was founded in 1965 by John Woods who still heads the family-owned company. Since then it has grown into a multi-million pound manufacturing and distribution business, with an extensive and developing international customer base.
Joanne Hayden, Marketing and Sales Manager Linwoods said: “The Linwoods brand is very much a household name, and our breads and baked goods have been pivotal to that positioning. However we are mindful that the bakery sector is highly competitive and we recognise the importance of continuous improvement and investment. Investing over £½million in new bakery technology has enabled us not only to extend our bakery range, but also to refresh its image with a major rebrand.
“Under the banner ‘Linwoods Bakery – Brand new look, same great taste!’ we have updated our packaging with a contemporary feel, while echoing our great heritage. We were very conscious that our brand enjoys high recall and approval amongst consumers who we worked hard with to achieve the balance between ‘old’ and ‘new’ – and already reaction from both retailers and consumers has been hugely positive. The launch of the new look bakery range is also being backed by a substantial investment in marketing support at retail and consumer level including a 50th Anniversary promotion offering 50 Family Passes for weareVertigo, the Belfast-based adventure, ski and trampoline centre: a fun reminder of the healthful vitality which bread brings to the family table.”
“Marking fifty years in business is a fantastic achievement, “ says Joanne, “and we would like to thank all our staff, suppliers and- above all – our customers who have supported us along the way. We believe that we have all the ingredients to make the next fifty years even better and we look forward to continued growth and development as Linwoods reveals its recipe for success.”