Pizzado hits Tesco shelves
As part of its commitment to helping artisan producers bring their products to mass market, Tesco Northern Ireland has signed a £250,000 listing deal with local mum, Karen Boyd, for Pizzado, her innovative DIY pizza product.
Karen is pictured showing off her family-friendly pizza making kit to four-year old ‘chef’ Joshua King and Steven Murphy, Buyer at Tesco Northern Ireland. The innovative product, which uses all local
ingredients, guarantees to bring a taste of Italy to homes across Northern Ireland and has secured a listing in 24 Tesco stores. It has also won its second Irish Quality Food and Drink Award, a testament to the quality and success of Pizzado.
InvestNI’s Chief Executive, Alastair Hamilton, has welcomed the listing saying Tesco NI truly gives smaller food producers the boost they need.