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Pizzado hits Tesco shelves

Emma Cowan on October 20, 2015 - 10:18 am in News

As part of its commitment to helping artisan producers bring their products to mass market, Tesco Northern Ireland has signed a £250,000 listing deal with local mum, Karen Boyd, for Pizzado, her innovative DIY pizza product.

Karen is pictured showing off her family-friendly pizza making kit to four-year old ‘chef’ Joshua King and Steven Murphy, Buyer at Tesco Northern Ireland. The innovative product, which uses all local
ingredients, guarantees to bring a taste of Italy to homes across Northern Ireland and has secured a listing in 24 Tesco stores. It has also won its second Irish Quality Food and Drink Award, a testament to the quality and success of Pizzado.

InvestNI’s Chief Executive, Alastair Hamilton, has welcomed the listing saying Tesco NI truly gives smaller food producers the boost they need.


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