Social Media with a twist
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein
You may just need a little social media with a twist to make a huge difference to your success on social media. The three approaches below helped Bill McCartney’s Facebook business page rank #1 in the world on Likealyzer in September 2013. Bill’s company, Net4wiseowls, is a social media agency that helps people and businesses to stand out from the crowd.
If engagement is the holy grail of social media then why do so many people only operate in broadcast mode? Buy my stuff mode and to heck with building mutually beneficial relationships that drive results. Stop spraying and praying. Don’t just settle for plain old engagement. Add social media with a twist. Start thinking about partying with your fans and followers. Think socializing, having fun, letting go and getting to know people. When did you last party?
Fridtjof Detzner is one of the founders of Jimdo who I met over Christmas. His company employs 170 people. It has a global reach and has helped people build more than 10 million websites. I listened intensely to his views on entrepreneurship and social media. The thing that came through strongly during our discussion was the importance of culture. Add social media with a twist and focus on culture rather than just your social media voice. What is the culture of your business? Does it help or hinder your success on social media?
Facts tell and stories sell. We all know the importance of telling stories. Add social media with a twist and use stories that show. A picture paints a thousand words yet I see many social media business sites that are full of facts and few images. Think of images that show emotion, show humour, or showcase a cause to champion. Images that touch people and move them to action. Are you showing your stories?
These social media with a twist approaches may result in a significant number of conversations. You could find yourself stretched very thin. The solution is simple. Focus on fewer social media sites.
For further information, get in touch at www.net4wiseowls.co.uk