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Students challenged to boost to Bubblebum’s digital strategy

From left, Professor Mark Durkin with Keelin Durnien from Jordanstown, Zara McBrearty, Bubblebum and Catherine McKernan, Cookstown.
Rebecca Kincade on November 11, 2014 - 10:25 am in News

Marketing students at the Ulster University Business School are helping to shape the digital marketing strategy of a successful local company in a bid to help it get even more bums on seats!

The BSc students have been challenged by Londonderry based company BubbleBum to help increase online sales of the innovative portable car booster seat.

It’s the latest in a series of academic-industry partnerships which have seen both BSc and MSc students at Ulster University Business School act as digital consultants to a wide range of businesses including James Street South, MORRCK and ShredBank. The learning model is designed to help equip students for marketing roles where digital experience is key and it is hoped that businesses will also benefit from the students’ input.

Professor Mark Durkin from Ulster University Business School said: “We want to prepare all our graduates to be as employment-ready as possible and by working with key local businesses they learn how to link their learning through to a business context in a way that has real commercial consequences. This gives them hands on experience which is extremely useful to them in their careers.

“Using a live case study assignment where students act as consultants on a real company’s digital strategy is a great example of a successful academic-industry partnership. We are delighted to be working with BubbleBum, a great local company, on growing its digital presence and hope that they will see real benefits through working with us.”

CEO of BubbleBum Grainne Kelly, said: “Our product, the world’s first inflatable and deflatable, portable and packable car booster seat for children aged four to 11 is sold in 26 countries worldwide but we have plans to expand into Russia, China and Korea early next year.

“Although we’re enjoying success in many regions, we are always open to new ideas and we believe the students at Ulster University Business School can encourage us to think about our strategy in different ways.

“We are tasking the student consultancy teams with developing a digital marketing strategy to integrate our social media more effectively with an enhanced web presence to increase sales via our website. We’re looking forward to working with them!”

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