Holywood PR consultancy lands major contract
A local public relations consultancy has signed a significant strategic partnership with George Best Belfast City Airport.
Lighthouse Communications, which has been working with the airport for over five years, will now handle the airport’s marketing communications in one of the biggest client-agency deals in Northern Ireland.
The agreement sees Lighthouse move from fulfilling a PR agency role for Belfast City Airport to providing the full suite of communications functions on behalf of the airport.
Deliverables are now across all marketing communications, including providing support for the airport’s airline and retail partners, public relations, digital marketing and the corporate responsibility communications strategy.
Stephen Smith, Director at Lighthouse Communications, said:
“We have a long standing and successful working relationship with the airport and this agreement is a natural progression of that partnership.
“The Lighthouse team will now be implementing strategies to ensure streamlined communications to the benefit of the airport and its stakeholders.”
Lighthouse Communications which has won multiple awards since it was formed five years ago was named Outstanding Small Consultancy in the 2013 Chartered Institute of Public Relations (CIPR) Pride Awards.
The agency works with many of Northern Ireland leading companies including HeartSine Technologies, Lisney, the Donnelly Motor Group and the Institute of Directors.
Mr Smith continued:
“We established the company with the vision of becoming the leading, corporate PR agency in Northern Ireland by delivering a close client approach that delivers results. I am delighted that within a short period we have a built a client list which is the envy of much bigger agencies.
“Marking our fifth anniversary with this partnership with Belfast City Airport is truly significant within the local public relations sector and is testament to hard work of a small but dedicated team.”
With approximately 1,200 employees on site, the airport transports more than 2.5 million passengers each year to a number of destinations across the UK and Europe.
Katy Best, Commercial and Marketing Director at Belfast City Airport, said:
“Lighthouse Communications is one of 40 local companies that the airport supports through outsourcing some of the airport services.
“Whilst we are a high profile business in Northern Ireland, we are also a small and lean organisation. It makes perfect sense for us to partner with Lighthouse Communications to allow us access to a team of skilled people who shall enhance the marketing and communications output of our organisation.
“The expectations around transparency, openness, promotion and awareness of the airport product have changed considerably in recent years and we have every confidence that this partnership shall allow us to fulfil the marketing and communications objectives of our organisation.”
