Respected brand expert launches PART TWO
One of the province’s best-known marketing and branding experts has launched a new design consultancy.
Ian Bennington, who for 31 years was the public face and Managing Director of Belfast-based Triplicate, has opened PART TWO Design.
The business, created following the demerger of Triplicate which was widely regarded as one of Ireland’s top design consultancies, is based in the stunning Meter House located within the former Ormeau Gas Works site in Belfast.
During his distinguished professional career spanning three decades Ian Bennington has lectured on branding, design and marketing for a host of organisations including IDB, LEDU, ORTUS, INVEST NI and Inter-Trade Ireland. He acts as a mentor to start-ups and fledgling businesses for Business in the Community (BITC) and The Prince’s Trust as well as offering pro-bono consultancy for BITC through its Pro-Help scheme.
He sees PART TWO as an opportunity to ‘embrace change’.
“I have a passion for elevating design within businesses and get huge personal satisfaction from seeing profitable growth created in client companies by the power of excellent design and intelligent marketing. PART TWO represents a fresh start for my trusted team which has a proven track record for brand creation, compelling design and the provision of strategic marketing advice which enables businesses to punch above their weight in existing and new markets”.
“We’re delighted to have secured the Meter House as our base as it’s an historically significant studio with real aesthetic appeal and is an inspiring location for our highly creative consultancy.”
Bennington’s multi-skilled team includes fellow Triplicate founder partner, Catherine Hume as well as five other former colleagues from the demerged agency. The PART TWO team boasts extensive branding and design experience and has worked across the UK and Ireland with many local brands including Mauds Ice Cream, Spanwall, ShredBank, Water Within, Drip & Drop, Larsen, Petal, Deli-Lites, Free’ist, Metal Technology, Fraser Houses, Pakflatt, Jackson Reece, Heavenly Tasty Organics, Hughes Mushrooms, Dig-In, Jolly Pies and See Sense.
As a self confessed ‘fanatical foodie’ Bennington has a particular love for working with food and drink clients, but the team also has wide experience across the construction and engineering sectors. However, according to Bennington, PART TWO plans to be known for the ‘excellence of its work rather than the sectors in which it operates’.